Coca-Cola: Endless Catcher

The background

Coca-Cola’s ‘Endless Summer’ campaign aimed to capture the excitement of summer and concert season. We were tasked with creating an engaging in-app game to leverage this spirit and drive brand interaction within the Coca-Cola app.

The execution

The Endless Catcher game throws you into a world bursting with bright colours and summer hits, perfectly capturing the ‘Endless Summer’ vibe. We offered two core gameplay options: a classic endless runner or a fast-paced matching game. Regardless of the specific gameplay, it’s designed to be intuitive and endlessly fun, keeping you hooked for hours.

Every wristband you catch brings you closer to real-life rewards like concert tickets, the chance to witness the UEFA EURO 2024™ in Germany, or even experience the thrill of the Olympic Games Paris 2024.  And the coolest part: every now and then, you’ll have the chance to catch a special Coke bottle. Snag that, and you’ll be virtually transported to the gates of one of these amazing summer events.

We built the experience using WebGL technologies which allowed us to create a fully-fledged 3D environment for the wristbands to move around and generate a sense of immersion. Special visual and sound effects baked into the experience add up to this sense of immersion. The game features a special ‘frenzy’ mode which completely transforms the 3D scene and motivates the user to push themselves and keep playing.

From a user experience perspective, we captured different styles of tap gestures on screen to make the game easy to understand and adaptable to different playstyles. There was a lot of detail and calibration put into the game mechanics so as to find the right balance between difficulty and entertainment.

The results

Endless Catcher proved to be a hugely successful in-app experience. It fostered brand interaction and provided entertainment for Coca-Cola users. The chance to win concert tickets through gameplay incentivised participation and strengthened customer loyalty.  By creatively connecting with the “Endless Summer” campaign, the project extended Coca-Cola’s brand reach and resonated with a target audience seeking summer fun and exciting rewards.