‘We’re expanding Fidelity’s online presence in a way that will resonate with the investors of tomorrow by bringing gamified financial education into the Metaverse. Explore, learn, socialise and dance at the Fidelity Stack!’
The background
To coincide with the exciting release of their brand new Metaverse ETF (Exchange-Traded Fund) product, Fidelity wanted to engage and inform a new generation of investors with a super-relevant virtual experience. So our Metaverse Advisory Dept. got on the case to help the brokerage successfully launch into the Web3 era.
The execution
The Fidelity Stack is an immersive edutainment experience offering light financial education wrapped up in a fun, gamified package.
Built on a virtual plot in Decentraland – the perfect platform to connect with Gen Z – the experience allows users to explore and interact with a multi-story hub to learn more about investment basics and the new ETF product. As well as the educational aspect, users can take part in activities and socialise with each other up at the Stack’s rooftop sky garden or on the dance floor.
With only 30 days to build the experience before the release of the new ETF, it was a tight turnaround – but our M.A.D team rose to the challenge and worked hard to make Fidelity the first brokerage firm to launch an immersive educational Metaverse experience.
Check it out for yourselves at coordinates (-27, 28) on Decentraland.
The results
Garnering a huge amount of press interest, from Reuters to AdAge to Digiday, The Fidelity Stack has made waves in the industry and signposts the future of financial services marketing in the Metaverse era.
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Release Date
2022-05-04
