‘Creating a comprehensive and immersive lens within the limitations of Snapchat was an exciting challenge to approach. The final result proves that it is possible to have deep and complex experiences in the platform.’
The Background
To celebrate the collaboration between Ralph Lauren and Chance The Rapper, UNIT9 created an immersive AR Portal using a Snapchat Lens. We managed to simulate the Ralph Lauren Chicago store where Chance was about to perform a live concert. The intimate and interactive experience allowed people to discover more about Chance, his albums and breakdown a track. We also managed to drive a heap of visits to the livestream.
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Release Date
2020-10-09
