Samsung: Olympics 2024 Openness Medal

The Samsung Openness Medal at the Paris 2024 Olympics was a campaign designed to celebrate athletes and fans who have the courage to overcome challenges.

We handled the fabrication of the clear medal which was designed to contrast with the standard Gold, Silver and Bronze placements and encourage openness amongst the athletics community to talk about failures. GB skateboard sensation Sky Brown wears hers in the campaign film, produced by BBH’s Black Sheep Studio.

We also created a series of CG shots of the medal, woven into these individual athlete stories to help bring the campaign to life.