Zofia Mackiewicz

Schneider Electric: Customer Maturity Index Tool

‘While creating this website, we aimed to blend the essence of the message with the grace of the design. Our goal was to capture the user’s attention throughout the questionnaire, all the while presenting results in a captivating and unconventional manner. Introducing exquisite 3D visualizations – the hidden weapon for mastering the visual realm. The entire composition intertwines into an elegant and visually arresting experience.’

Zofia Mackiewicz, Creative Director, UNIT9

The background

Schneider Electric wanted a way to assess engagement with its customers. So we built a digital tool that identifies the company’s ranking against industry standards in a compelling visual way.

The execution

The Sustainability and Efficiency Maturity Index is an engaging digital questionnaire that demonstrates Schneider’s deep domain expertise in energy management and industrial automation. It’s designed with insights from C-suite executives and centered around the company’s five key success attributes: sustainability, efficiency, digital, reliability, and safety.

While creating the tool and planning the UX, our team identified several must-haves to make the experience a success, starting with a narrative that zooms in and out. We made the questionnaire feel both intensely focused on an individual sustainability journey, while also using dynamic data visualization to continually reframe that journey in a broader context. The tool also blends interaction and reflection, balancing asking for input with offering ongoing reflections on that input that indicate the value of each answer.

Our team built upon Schneider’s current branding, taking it to new heights and pushing the boundaries of clean, intuitive design. Our interface feels bold and inspiring without the visual clutter that distracts from the core purpose of the tool. It empowers the user with a useful blend of innovation and familiarity.

The result of the assessment is a compelling, shareable 3D visualization that identifies Schneider’s ranking against industry standards, helping guide and accelerate its sustainability journey.

The results

We exceeded our main objective of seamlessly integrating Schneider’s brand identity while introducing bold and tactile elements that enhance the narrative of the questionnaire. The customer maturity index tool successfully strikes a balance between maintaining brand consistency and introducing innovative, eye-catching elements that immerse users in the journey and lend a premium, sophisticated aesthetic to the overall experience.